This workshop encourages creatives and designers to raise questions about the
standardization of creative processes, the duality between the creation of online and
offline experiences, the role of ethics in the future, augmented reality, and the Metaverse
as working tools, among others. Through this space, we seek to idealize new proposals
for improvement for a not-so-distant future.

The workshop will involve an introduction, discussion groups, and practical work on augmented reality through Osirix.

You’ll need a high-end cell phone (like most smartphones), and the pre-registration in Osirix (an app).

Gustavo Castillo is the General Director of Coolhuntermx Group (coolhuntermx.com & Estudio CH). He has 10 years of experience in the creative industry and has worked as a creative director and producer in design, multimedia, and art industries. Four years ago,
he ventured into documentary directing with a short fil called Creatividad en Aislamiento, and the feature film
Generación Espontánea: 10 Años de Diseño en México.

Oswaldo Márquez is the Co-founder and General Director at Casa Bengala, where he helps companies reach memorability through innovative experiences, designing strategies aimed at generating emotions in the user
through creativity, innovation, and technology. He has collaborated with brands such as Cisco, Absolut, Cemex, Fanta, General Motors, Volvo, HP, and Lucky Strike among others, in the implementation of global trend
solutions. He was a Jury member at “In Motion ” of the Tecnológico de Monterrey and was the organizer of multiple Videomapping and Animation Workshops in new formats, like VR and AR.